Even casual social media users are all too familiar with the endless stream of viral products infiltrating their feeds.

We are constantly encouraged to buy more – to buy faster.

According to a recent Bankrate survey “Americans spend around $754 a year on spur-of-the-moment purchases made on social media platforms”. Yikes! While that may not seem like an overwhelming amount of money at first glance, remember one very important thing: that money was spent on unplanned (and often unnecessary), impulse purchases. Stack this number against another Bankrate survey which found that the average American has less than $1,000 in an emergency fund, and it’s not hard to see how detrimental this unplanned spending can be.

Here are tips to help you not fall prey to impulse purchases that can have a major impact on your wallet.